Selena Gomez: From Disney darling to millionaire Boss

Selena Gomez: From Disney Darling to Billionaire Boss

Selena Gomez has officially joined the billionaire club, and it's not just because of her catchy tunes or acting chops. This multi-talented star has diversified her portfolio in ways that would make even the savviest investors nod in approval. Let's dive into how Selena Gomez, the former Disney star, has become one of the youngest self-made billionaires in the United States.

The Rise of Rare Beauty

Selena's journey to billionaire status is largely attributed to her successful beauty brand, Rare Beauty. Launched in 2020, Rare Beauty has quickly become a favorite among influencers and teens alike. The brand's success is not just a fluke; it's a result of high-quality products and a strong social media presence. One of the standout products, a liquid blush, went viral on TikTok in 2022, raking in $70 million in revenue that year alone.

Social Media Maven

With 424 million followers on Instagram, Selena is the third most followed person on the platform, trailing only behind soccer legends Cristiano Ronaldo and Lionel Messi. This massive following has not only boosted her brand but also landed her lucrative endorsement deals. For instance, her partnership with Puma is worth a reported $30 million, and her deal with Coach is valued at $10 million.

Diversified Income Streams

While Rare Beauty is a significant contributor to her wealth, Selena has multiple income streams. She earns a substantial amount from her Hulu show "Only Murders in the Building," which has been renewed for a fifth season. According to Bloomberg, she makes $6 million per season. Additionally, her music royalties, properties, and other brand partnerships contribute to her impressive net worth.

Mental Health Advocacy

Selena is not just about making money; she's also committed to making a difference. She co-founded Wondermind, a mental health platform, which has garnered significant attention and investment. This venture aligns with her advocacy for mental health, a cause she has been vocal about for years.

The Future Looks Bright

Selena is reportedly in talks with investors to explore a $2 billion valuation for Rare Beauty. If this deal goes through, it will further solidify her status as a business mogul. With her diverse portfolio and continuous drive, Selena Gomez is not just a pop culture icon but a formidable businesswoman.

Where to Watch and Buy

For those eager to catch Selena in action, you can watch "Only Murders in the Building" on Hulu. If you're looking to try out Rare Beauty products, they are available on Sephora and Rare Beauty's official website. And for the latest updates, don't forget to follow her on Instagram.

Conclusion

Selena Gomez's journey from a Disney star to a billionaire businesswoman is nothing short of inspiring. Her story is a testament to the power of diversification, social media influence, and a relentless drive to succeed. So, the next time you swipe through Instagram or shop for makeup, remember that behind those products and posts is a savvy entrepreneur who has turned her dreams into reality.

Stay tuned for more updates on Selena's ventures and maybe, just maybe, a few more giggles along the way!

Image Credits

• Selena Gomez at Rare Beauty Event

• Selena Gomez on Instagram

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